Marketing a través de aplicaciones móviles de turismo (m-tourism)un estudio exploratorio

  1. Jose Ramon Saura 1
  2. Pedro Palos-Sanchez 2
  3. Ana Reyes-Menendez 1
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

  2. 2 Universidad de Extremadura
    info

    Universidad de Extremadura

    Badajoz, España

    ROR https://ror.org/0174shg90

Aldizkaria:
International journal of world of tourism

ISSN: 2386-2319

Argitalpen urtea: 2017

Alea: 4

Zenbakia: 8

Orrialdeak: 45-56

Mota: Artikulua

DOI: 10.12795/IJWT.2017.I08.04 DIALNET GOOGLE SCHOLAR lock_openIdus editor

Beste argitalpen batzuk: International journal of world of tourism

Garapen Iraunkorreko Helburuak

Laburpena

El uso de las aplicaciones móviles enfocadas al turismo (m-tourism) ha experimentado importantes cambios en la primera década del siglo XXI. Esta investigación desarrolla un estudio exploratorio de aplicaciones móviles de turismo para definir cómo los turistas las utilizan para obtener información de sus viajes tanto antes, como durante y después de su realización. Los resultados de la investigación ponen de manifiesto que las aplicaciones móviles de turismo deben aportar valor a los usuarios por lo que deben de estar centradas en el consumidor y en la personalización. Para ello es necesario que exista un enfoque de marketing en la concepción y desarrollo de las aplicaciones de m-tourism. Las limitaciones de este estudio exploratorio son las relativas al número de estudios analizados y el periodo temporal en que se analizan.

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