Identificación de la percepción del cliente de la calidad del servicio en las empresa de turismo de aventura analizadas en España, Italia y Costa Rica en relación a la segmentación del país analizado, a través de la percepción del responsable de la empresa
- Mediavilla Saldaña, Lázaro
- Gómez Encinas, Vicente
- Salinero Martín, Juan José
- Villota Valverde, Sergio
ISSN: 1578-2484
Year of publication: 2012
Issue: 17
Pages: 71-83
Type: Article
More publications in: Actividad física y deporte: ciencia y profesión
Abstract
Customer perception is a significant element in the technical quality of active and adventure tourism enterprises, but should not be the only pillar of that assessment. As an important element in this identification process is to be accorded to a value as objective as possible. Prior to this, is the head of the company which must empathize with the prospective client about specific elements trying to take place of their customers. This experimental analysis draws on information obtained sixteen elements identified as most significant for a customer of a service of this type, showing what are the important points in relation to the perception of the manager of a customer-focused company, while that segmenting them according to their country of origin.