Mapping User Experience of Internet Television and VideoA Study of Unidirectionality and Interactivity

  1. José Borja Arjona Martín
  2. María Luisa García Guardia
  3. Juan Salvador Victoria Mas
Revista:
Trípodos

ISSN: 1138-3305,  2340-5007

Any de publicació: 2014

Títol de l'exemplar: Media, Religion and the Digital Age

Número: 35

Pàgines: 117-136

Tipus: Article

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Altres publicacions en: Trípodos

Resum

This paper presents a quantitative analysis of a sample of six hundred au­diovisual initiatives targeting the web as a distribution platform.The main purpose of this study involves using our sample to establish what we call unidirectional and interactive di­mensions, based on the description of several indicators that will determine the nature of the services implemented and applications used in all the items analysed. These dimensions will be compared with two variables in order to analyse, firstly, the content lines, and secondly, whether or not the items re­present the extension of conventional communication media (unidirectionali­ty) on the web. The resulting data will show and specify the main differences between the dimensions of unidirectio­nality and interactivity with regard to the variables mentioned above. The findings here show that software de­velopment capacity informs the coexis­tence between conventional mass me­dia functions and new participation options, but the results obtained lead us to conclude that interactivity is not considered the most representative quality of our study sample.

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Fuente de los datos: Dialnet